Dad. Coach. Writer. Executive.
Store leader › Apple director › VP › founder — twenty years, human at the center.
The Pacific is right there. Most mornings, so are we.
If you've driven the coast south of San Francisco, you've seen the beaches we live by. Writing, working, loving — with my partner, my kids, and my dog.
- locationPacifica, CA
- partnerDavid
- kidsMaddy, Karston, Jeremiah
- dogCooper — 70lb Bernedoodle
- currentlyPrincipal, Reck the Fort. Building Fortify™. Writing Reckoning.
Twenty years in rooms where the stakes were real.
Big operations and teams with real consequences. With the human at the center of it all.
- world's #1retail operation by revenue per square foot
- $900mdouble-digit decline reversed to growth in 12 months
- record npsApple Retail division, all-time
- 60,000+team members led across 25+ countries
Reck the Fort LLC
Fractional and advisory operating work — plus Fortify™, coaching for the operators who lead it.
GoPuff / BevMo
~200 locations, half of total US revenue. Double-digit decline reversed to growth in 12 months.
Apple
550+ stores, 25+ countries, 60,000+ people, 500M+ customers a year. The world's most productive retail operation — record NPS.
earlier · carmax regional leader · target store leader → district program · mba, university of denver
download the one-pager →"His care for people is real and unmistakable. You feel it in how he listens, how he invests, and how he shows up when it matters. Leaders like Jeremy don't just influence outcomes — they shape people."
- People are pretty incredible if you think about it. Each of us has so much that makes up the whole.
- Traditional coaching only reaches some of it. Work on two or three parts, and the rest won't just fall into place.
- Fortify was built on deep research to connect the entire person. Under our clothes, at the gym, in the boardroom — one system.
If you made it this far, thank you for reading. And if any of this feels like your own, I would love to help you write your own next chapter.